Girl Scouts of the USA received honors from Fast Company in its annual ranking of the world’s 50 Most Innovative Companies issue. Earning recognition as one of the World’s Top 10 Most Innovative Companies of 2015 in Not-For-Profit, the publication called out GSUSA for “showing girls technology is about more than texting” by creating Digital Cookie, a fun and educational digital sales program “run entirely by girls.”
This recognition arrives on the heels of the successful Digital Cookie launch, which included a notable, first-time presence at the 2015 International Consumer Electronics Show in January. The groundbreaking new addition to the Girl Scout Cookie Program introduces girls to vital 21st-century lessons about online marketing, app usage, and ecommerce, while creating a fun, safe, and interactive space for girls to sell cookies. Digital Cookie marks the first national digital platform in the history of the iconic cookie program.
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In addition to Digital Cookie, GSUSA has been focused on other ways of using technology as a tool for creating a truly contemporary Girl Scout experience for both girls and the adults and volunteers who serve them. Late last year, GSUSA announced ongoing major investments in new techniques to recruit and train adult volunteers and provide more opportunities for girls to join in the face of a net decline in membership over the 2014 Fiscal Year. For the past three years, Girls Scouts has been focused on technology as a central mission of the organization, recently implementing a Customer Engagement Initiative to transform how to use technology to communicate with girls, adults, and councils, and to more effectively deliver the Girl Scout experience.